#COYS: Archer on attendances

Lawrence Levy and Nick Archer have worked hard to boost attendances at Clarence Park this season.

Lawrence Levy and Nick Archer have worked hard to boost attendances at Clarence Park this season. - Credit: Archant

In the first of our regular features with St Albans City chairman Nick Archer, entitled “Chairman on Your Saints” (#COYS), he talks about the growing attendances at Clarence Park and what the club is doing to boost it further.

St Albans City currently boast the second best attendance average in the league but chairman Nick Archer believes there is room for improvement.

The Saints average 453 fans through the gates at Clarence Park and their game against St Neots Town, which attracted a crowd 812, was the fourth highest attended match in the league this season.

All in all, it means the club is on the up, on and off the pitch.

“The attendances are very pleasing,” said Archer, who is in his first full season as the club’s chairman.

“It’s something we’ve been building over the course of the season and it’s brilliant to see it come to fruition.”

He added: “There’s a good feeling around the club. We have around 350 fans coming regularly which is about 100 up on last year.

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“Of course it helps when the teams is doing well.”

Asked if the club can do more to attract fans to Clarence Park, Archer’s response was “absolutely”.

“The season is building to an exciting climax. We have seven more games at home so there’s plenty of time for people to come down.

“We’re building a club as best we can and we want the people of St Albans to come out, support us and enjoy the day, and if we can win then that’s the icing on the cake.”

This season has seen the Saints make a concerted effort to boost attendances. Owner Lawrence Levy has been into schools with the players to give assemblies and this week the club has announced a two-match combined ticket deal for the Weymouth (Feb 8) and Bideford (Feb 10) games. The prices will be £20 adults, £12 concessions and £5 juniors.

“The assemblies have been very well received and the children are excited to see and meet the players,” admitted Archer.

“The club has more initiatives in mind to increase our coverage across St Albans but it’s never possible to do everything at once. It’s not a case of making a phone call and it happens, it takes a lot of organising, which is where [PR and marketing manager] Tom Norman has come in.

“We want the community of St Albans to make Clarence Park the place to be on a Saturday afternoon. And if we can win then hopefully the fans will keep coming back.”

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