World Cup drink driving campaign launched in St Albans

DON’T score an own goal this World Cup by drink driving – that’s the message being sent out by police, firefighters and local football teams.

The Herts Strategic Road Safety Partnership has launched a special campaign to tackle drink driving through the tournament, with posters in local pubs and bars, flyers being handed out to drivers and information packs being sent to local businesses.

Chief Inspector Donna Pierce from the Road Policing Strategic Unit said: “While we don’t want to discourage people from getting into the spirit of the competition, it’s important everyone can enjoy the World Cup safely.

“There’s no excuse for drink driving. We’ll be present round-the-clock to take robust action against anyone who threatens their own and others’ safety – so if you do try to get away with drinking before getting behind the wheel, there’s a very good chance you’ll be caught.”

Stuart Pile, Herts County Council’s executive member for highways and transport, added: “I certainly hope we have something to celebrate this World Cup, but please give a thought to how you’re getting home after each game.

“If you’re going to be drinking when watching a match, get a licensed taxi home, arrange for one of your party to be a designated driver or stick to soft drinks – it’s simply not worth the risk.

“I’d urge people to think, how would your life be different if you lost your license?”

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Drivers have also been sent a reminder that many factors vary alcohol’s affects, such as gender, age and build, and one drink can take people over the legal limit.

Herts Police will be carrying on with their regular patrols across the county during the tournament to ensure everyone can enjoy the competition, whichever team they support. For more advice visit or