Unique fashion based fundraising challenge for Harpenden mum

Caroline Jones who lost her mother to cancer last year is raising money by wearing solely charity sh

Caroline Jones who lost her mother to cancer last year is raising money by wearing solely charity shop clothes for a whole year - Credit: Archant

A mum of three moved by her mother’s passing has touched people across the globe with her fashion-focused tribute.

Caroline Jones, 46, of Harpenden, lost her mother Mary Benson to cancer in October and after a difficult Christmas, she was determined to honour her memory in a creative way.

Caroline will be raising money for a charity close to their hearts, Cancer Research, while also challenging the stigma associated with charity shop clothes.

She took on Mary’s volunteering shift at the Harpenden Cancer Research and will be channelling her mother’s love of clothes and charity by solely wear charity shop clothes every day for a year.

Caroline plans to document her outfits daily, and has already caught the attention of people all over the world, despite only being two weeks in.


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She said: “All the messages I’ve had, I can’t keep up.

“All the messages on Facebook, all the comments. I’ve had messages from people in Australia, Italy, France.

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“I really think cancer touches everybody.

“While my mum was having her chemotherapy, I took on her shift. My mum embraced her new body and short hair, and she took this as a positive to buy a new wardrobe.

“I had a really difficult Christmas and on New Year’s Eve I was reflecting on what I could do, and I had this idea.

“She was like a best friend and we both loved fashion. She would have absolutely loved this.”

Caroline aimed to raise £1,000 over the whole year but now, just two weeks in, the total on her JustGiving page stands at more than £1,700, and counting.

Her personal tribute on the website reads: “I love fashion. My mum, Mary, loved fashion.

“Together we went shopping, we talked style, we noted seasonal trends, we fell about laughing in mirrored changing rooms often dealing with a zip issue.

“Fashion was one of the many things that tied us together.

“Now there is no ‘we’. Cancer took my mum on the 24th October 2014, after the bravest of battles. ‘We’ has become ‘me’ and so I have decided to celebrate my mum’s life through the fashion lens, in a way I know she would have thoroughly enjoyed.”

She updates her outfits daily on her Facebook page, which you can ‘like’ at www.facebook.com/Knickersmodelsown/timeline.

If you would like to sponsor Caroline, visit: www.justgiving.com/knickers-models-own/

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