TOWIE’s Joey Essex tastes St Albans cupcakes

Joey Essex with Fusey t-shirt designer Nicola Kalozois

Joey Essex with Fusey t-shirt designer Nicola Kalozois - Credit: Archant

KING of reem Joey Essex has become the latest celebrity to tuck into a cupcake whipped up by a St Albans businesswoman.

Joey Essex bites into his specially-designed cupcake

Joey Essex bites into his specially-designed cupcake - Credit: Archant

Luisa Zissman, owner of Dixie’s Cupcakery in Market Place, baked a tray of sweet treats for the launch of the reality TV stars’ new fashion boutique Fusey, which opened in Brentwood on Saturday.

The Essex lad, who is a regular on ITV2’s The Only Way is Essex, was snapped taking a bite out of one of her chocolate and vanilla cakes and tweeted they were “lovely”.

Luisa’s cousin Nicola Kalozois, of Bricket Wood, has also designed the branded Fusey t-shirts that are being sold in the 22-year-old’s store. She runs a clothing company called Branded Ego and her other celebrity clients include Joey’s co-stars Sam and Billie Faiers.

Luisa said: “Obviously as with any of our cakes we always make sure they are perfect but when you are baking for a celebrity you do want them to be extra special. It is reem to know TOWIE stars have eaten my cakes.”


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In the past Dixie’s Cupcakery has baked for TV dance guru Arlene Phillips and had its cakes sampled by X-Factor winner Shayne Ward.

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