St Albans women are new faces of global Sweaty Betty advertising campaign

PUBLISHED: 17:00 14 September 2019 | UPDATED: 09:38 15 September 2019

Naomi Czuba shooting Sweaty Betty's new international advertising campaign. Picture: Sweaty Betty

Naomi Czuba shooting Sweaty Betty's new international advertising campaign. Picture: Sweaty Betty

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Two St Albans mums can be seen strutting their stuff as the new faces of an international advertising campaign.

JoJo Godfrey shooting Sweaty Betty's new international advertising campaign. Picture: Sweaty BettyJoJo Godfrey shooting Sweaty Betty's new international advertising campaign. Picture: Sweaty Betty

JoJo Godfrey and Naomi Czuba are two of seven women picked from around the country to represent Sweaty Betty for the launch of its new #IAmASweatyBetty September collection.

They can be seen donning the company's outfits and dancing on screens in the chain's shops around the world.

During her career, JoJo has been a model, manager at Harry Smith's Bar and Bistro in St Albans, and DJ on Choice FM, which is now Capital Xtra.

The 48-year-old bagged this gig after she submitted a video of her hiphop dancing.

Naomi Czuba shooting Sweaty Betty's new international advertising campaign. Picture: Sweaty BettyNaomi Czuba shooting Sweaty Betty's new international advertising campaign. Picture: Sweaty Betty

She said: "I was really happy and grateful [to be picked]. The ladies I worked with, that I have never met before, they were really lovely and it was empowering working with such a diverse group of women."

The photo and filming shoots took place back in March this year, but the advertising campaign was launched this month.

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JoJo, who grew up in St Albans and attended Francis Bacon School, added: "It was amazing, I absolutely loved it.

JoJo Godfrey shooting Sweaty Betty's new international advertising campaign. Picture: Sweaty BettyJoJo Godfrey shooting Sweaty Betty's new international advertising campaign. Picture: Sweaty Betty

"I am 48 now but it took me back and made me feel like I've still got it."

As the owner of Naomi Czuba Dance, 47-year-old Naomi was nominated for the campaign by her adult students - one of whom is JoJo.

She said: "I had never done anything like that before. I am used to teaching classes and I am used to being on film dancing, but modelling - that is totally out of my comfort zone.

"It was an amazing experience being part of a whole creative process.

All of the women in Sweaty Betty's new international advertising campaign. Two of them are from St Albans. Picture: Sweaty BettyAll of the women in Sweaty Betty's new international advertising campaign. Two of them are from St Albans. Picture: Sweaty Betty

"I was nervous but it was extremely empowering and the thing about it was they allowed us to be who we are. We didn't have to be models - they wanted it to be as real as possible."

Naomi, who also grew up in St Albans and went to Nicholas Breakspear School, is about to lead a day of dance classes in Watford.

It will take place at Hunton Park Hotel, on Essex Lane, on October 13 from 11am to 5pm. Find out more by emailing info@naomiczubadance.com

JoJo is also dusting off her records in order to DJ at a event in aid of Mind in Mid Herts, called A Tribute 2 TK. It will take place on October 5 from 7pm at The London Road Club. Find out more at facebook.com/events/331925871085969

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