St Albans woman writes blog which inspires viral ‘cup of tea’ sexual consent video

Consent: It's as simple as tea. Stills from the video courtesy of Blue Seat Studios, based on Emmeli

Consent: It's as simple as tea. Stills from the video courtesy of Blue Seat Studios, based on Emmeline May's blog - - Credit: Blue Seat Studios/Emmeline May

A brew-haha over a serious message warning against sex without consent, using a cup of tea in a clever analogy, has ‘humbled’ its St Albans author.

Consent: It's as simple as tea - the St Albans author of the now famous blog, Emmeline May, aka Rock

Consent: It's as simple as tea - the St Albans author of the now famous blog, Emmeline May, aka RockstarDinosaurPiratePrincess - Credit: supplied

In preparation for Christmas season celebrations the Herts Police is launching a campaign to prevent rape, using an animation aimed at those struggling with what constitutes consent as its focal point.

The video cleverly explains this by asking people to imagine, instead of initiating sex, that you are making them a cup of tea.

It is based on a blog about consent, written by St Albans born Emmeline May, 37, which went viral.

The animation, already seen by millions of people, is at the heart of the local force’s anti-rape campaign, and was created when Blue Seat Studios - a company in the United States that makes educational cartoons - asked Emmeline if it could illustrate her blog.

Emmeline writes a personal blog using the pseudonym of Rockstar Dinosaur Pirate Princess – as when she was five years old, she wanted to be all of those things when she grew up.

The administrator, who is a former pupil of St Albans Girls’ School, wrote her now famous ‘tea blog’ at a time she was feeling stressed.

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In an interview with the Herts Advertiser, she explained: “I was moving house for the fourth time in a year and wasn’t well and was very close to not writing at all.”

Feeling ‘guilty’ that she had not written a blog, she decided to sit down and write about a conversation she had had online with friends about a court case dealing with the alleged rape of one college student by another in what appeared to be an attempt to recreate a scene from Fifty Shades of Grey.

Emmeline said: “We were particularly shocked by some of the commentary around the case, with a lot of people saying that because the students were already in a sexual relationship, and because the woman had allegedly consented to rough sex previously, that it couldn’t be rape.

“I said: ‘I was at my friend Alice’s last week and she made me several cups of tea. That doesn’t mean she can come round to my house at midnight tonight and force tea on me shouting ‘You wanted tea last week!’

“I thought I would quickly knock off a blog about this, extending the metaphor a little.”

Although it was just a few hours of work, her blog quickly went viral.

Emmeline said: “I genuinely didn’t realise how what I had written would resonate with so many people.”

After the simple and gender-neutral animation was created, this also proved extremely popular.

Emmeline explained: “Blue Seat Studios and I have received amazing feedback from both the blog and the animation. There have been translations of it into other languages. It’s being used in inductions in universities all over the world and I believe in the armed forces of several different countries.

“It’s been used in campaigns by the Crown Prosecution Service as well as the Thames Valley Police.

“Blue Seat and I feel very strongly that it’s important to get the message out as widely as possible as people really seem to connect to the ‘tea and consent’ analogy, so we’ve copyrighted the blog and animation under creative commons licence, which means it can be used for education purposes free of charge, provided we’re credited.”

The blog and cartoon’s global impact has stunned its creators, with Emmeline saying, “I never thought more than a couple of hundred people would even read my blog, so to have been part of a major shift in how we talk and think about consent all over the world is incredible, and humbling.”

With Herts Police launching its anti-rape campaign shortly, Det Chief Insp Fiona Gaskell described the animation of Emmeline’s tea blog as “a simple message that is entertaining, but with a serious message.”