St Albans stars in More Th>n advert, with video

St Albans features in the new More Th>n advert

St Albans features in the new More Th>n advert - Credit: Photo supplied

THE creators of a national insurance ad have been feeling the love for St Albans after their latest television commercial attracted more than 4,000 hits on youTube in just a matter of days.

St Albans features in the new More Th>n advert

St Albans features in the new More Th>n advert - Credit: Photo supplied

The historic city took centre stage when it was brought to life during filming for UK insurance company More Th>n in February.

Locals who took part in the filming have now had the chance to see themselves on screen over the past few days as the advertisement has been shown on national television.

The commercial shows giant crockery on parade in Market Place, outside the Tourist Information Centre and the Herts Ad office.

Shoppers got involved in a parade featuring a large teapot, biscuit tin and a brass band, used to recreate a quintessentially British street party.


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The procession started outside Reiss in Market Place, making its way to the old town hall where participants stopped to hand out tea and biscuits to visitors.

A spokesman for the commercial explained at the time that St Albans was chosen to host filming of the advert as, “it’s a great-looking city”.

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He added: “The cityscape is incredible, and its history about the Wars of the Roses is great. We looked at loads of towns, and decided to come to St Albans. It’s very pretty. I’m told that there are also lots of More Th>n customers here.”

Residents were asked to join in the fun which included live music, face painting and usherettes handing out treats to members of the public.

The filming attracted many visitors, despite the cold weather, who watched the procession as it paraded about 30 times through the city centre.

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