St Albans entrepreneur’s Pocket PA app takes her all the way to Downing Street and beyond

Caroline Syson outside 10 Downing Street

Caroline Syson outside 10 Downing Street - Credit: Archant

An innovative entrepreneur went to Downing Street to showcase her business help app.

Tech-savvy Caroline Syson, 49, from London Colney, thought up the idea for Pocket PA two years ago when her daughter Megan started an eyelash extension business.

Megan found there was no single app to help run a business on the go, so Caroline decided to make one.

It can process business receipts, send invoices and emails, manage bookings, store clients, and always keep on top of the business profitability.

Now two years later, she was one of 10 entrepreneurs featured in Cosmolitan’s Self Made Summit, met PM Theresa May’s business adviser Jimmy McLoughlin and is featured in Apple’s App Store.

She said: “I have a huge sense of relief to finally have it over the line, it has been a long journey and we have had ups and downs - there were a couple of times when I nearly gave up but I am positive and committed to the idea.

“I am absolutely over the moon because it is now better than I ever have envisaged. It’s absolutely good enough to be out there and on the market.”

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She said the app could help “not hundreds, but thousands” of people - so “watch this space”.

Caroline, who has lived in London Colney for about 14 years, is also the co-owner of a property portfolio so she was able to fund the start-up herself and retain all the business equity.

She added: “It’s been a labour of love because every pound spent has been careful thought going out. When it’s drifting out of the your bank at the rate of knots it can be scary.”

She said he has been helped tremendously by Enterprise Nation, a networking community to provide support for people with small businesses, who have showcased the app wherever possible.

A beta tester for the app said: “I have been using the app for a while now and it has transformed my business totally. It can be adapted to suit anyone, it is super easy to use and great value for money.

“It’s basically like having a little member of staff to do all the bits that I hate doing.”

People can download the app for a free 30-day trial at the App Store. After that period, it costs £12.92 each month on an annual plan, or £14.99 monthly.