TRIBUTES have poured in for one of Britain s leading young entrepreneurs who died after falling down a mountain during a snowboarding trip. A tribute site set up to record memories and messages of condolence from friends and family of Rob Williams has b

TRIBUTES have poured in for one of Britain's leading young entrepreneurs who died after falling down a mountain during a snowboarding trip.

A tribute site set up to record memories and messages of condolence from friends and family of Rob Williams has been inundated.

Rob, aged 29, whose family still lives in St Albans, was a pupil of Beaumont School He died after he and his best friend Jason Tavaria, with whom he ran a multi-million pound music firm, became separated from their party during a blizzard on the slopes at the Swiss ski resort of Verbier.

Jason, a former pupil of Verulam School in St Albans, is quoted on the tribute site as saying: "He was my lifelong best friend who will never be replaced." The two men had been friends since they were 13.

Rob's funeral will be held at St Albans Abbey at 11am next Thursday, March 19.

The family has requested no flowers but donations to be made to a fund to be set up in memory of Rob dedicated to helping young people starting out in business.

Rob's father Pete Williams, a plumber, described him as "twice the son you could ever hope for." He is also survived by his mother Elham, who lives in St Albans and his sister Emma, aged 28, a doctor who lives in London.

The two men were among a a party of 30 young entrepreneurs including Michelle Dewberry, the winner of BBC television show The Apprentice, when the accident happened.