Social media sensation Caroline Jones sells off ‘Knickers Model’s Own’ wardrobe at Cancer Research UK fashion show in Harpenden

PUBLISHED: 15:55 12 November 2015 | UPDATED: 15:55 12 November 2015

Caroline Jones with her clothes she is selling

Caroline Jones with her clothes she is selling

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A frugal fashionista who has worn charity shop clothes every day of 2015 in memory of her late mother has sold off her entire wardrobe in a sell-out fashion show.

Caroline Jones with some of the clothes she sod at the CRUK fashion showCaroline Jones with some of the clothes she sod at the CRUK fashion show

Caroline Jones, 47, started her Knickers Model’s Own campaign at the beginning of the year, vowing to wear pre-loved clothes every day of 2015 in a bid to raise money for Cancer Research UK (CRUK).

The campaign has since garnered international fame thanks to a large social media following and two national television appearances, and Caroline’s fundraising target grew from £1,000 to £36,500.

On Wednesday (4) she took part in a Cancer Research UK fashion show at Harpenden Public Halls, later putting her entire wardrobe up for sale alongside other CRUK stalls.

The evening raised £4,796, with £2,693 of that going towards Caroline’s campaign after she sold 80 per cent of the clothes she put up for sale.

Caroline Jones with her clothes she is sellingCaroline Jones with her clothes she is selling

She said: “When I first laid it out it was like an art installation, it was very moving to see it all. I was very proud of it all; there was nothing I wasnt happy with.”,

Caroline estimates she had about 1000 items for sale, including her shoes, jewellery and accessories alongside the clothes.

A preview was held earlier in the day for people to come and see the collection before they bought it.

She added: “It was like a Harrods sale, it was a frenzy. The line snaked around the entire hall; at one point I had to step away from the madness.

Caroline Jones with her clothes she is sellingCaroline Jones with her clothes she is selling

“It was exciting and I was really proud of the night. It was a real community event.”

Caroline is nearing her fundraising target and if you would like to sponsor her, visit: https://www.justgiving.com/knickers-models-own/

As the campaign approaches its end, many have asked if Caroline has anything else up her sleeve. She commented: “I might have, it’s not goodbye yet.”


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