Harpenden charity shop fashionista makes second TV appearance on BBC’s The One Show

Caroline said that One Show's Alex was very interested in her campaign

Caroline said that One Show's Alex was very interested in her campaign - Credit: Archant

A fundraising fashionista has taken to national television for the second time to promote her year-long campaign.

Caroline Jones, 47, of Harpenden, began her ‘Knickers Model’s Own’ fundraiser at the beginning of the year in memory of her mum, vowing to wear charity shop clothes every single day of 2015 to raise money for Cancer Research UK.

After huge social media success, she has since appeared on Loose Women to speak about her efforts andon October 14 made her second television appearance on the One Show.

Caroline said: “It was just a really nice thing to do.

“Alex Jones in particular was really interested in what I was wearing and the campaign; we had a chat off air about it too.”

Caroline’s campaign is a tribute to her late mother, Mary, who used to volunteer at Cancer Research UK in Harpenden and shared a love of fashion with her daughter.

It started off as a way for Caroline to channel her grief with a fundraising target of £1,000, but has since had national success, bringing her total to more than £24,000 of a now £36,500 target.

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Caroline previously told the Herts Advertiser: “I’ve been overwhelmed by the response from people, I never ever thought it would get this big. I think people have really connected with the posts on Twitter and Facebook. It never would have been possible without the power of social media.”

On Saturday (17) a charity disco was held at Harpenden Public Halls in aid of the campaign. Caroline said: “It was a fantastic event. We raised an amazing £6,000 in advance, plus a further £625 from donations on the night.

“That reminds me, yet again, just how incredibly kind and generous people are.”

The total raised from the disco now stands at £8,423.

To donate to Caroline’s campaign, click here.