On this day in 2025, St Albans transformed into a winter wonderland as the city welcomed a weekend of festive filming.
Film crews descended on the city centre for a second time in the same week, starting on Saturday evening and continuing into the early hours of Sunday.
A huge Christmas tree, cameras, crews, and lighting could be seen outside Boots on St Peter's Street.
The ground was covered with a blanket of artificial snow, creating a striking contrast to the heat experienced during the summer months.
Eyewitness Jason Hazrati captured pictures at around 3.30am, showcasing the festive atmosphere.
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At the time, users took to Facebook to express their excitement about the recent filming in St Albans.
One user said: "That's my custom Christmas Card sorted for this year."
Another commented: "I’m now wondering how many more Christmas ads will be filmed in town this year."
Just days earlier, a film set was created at Market Place in and around Chesca clothes shop, which was renamed Noble & Spark.
That shoot also used similar snow effects, with filming continuing late into the night.
Rumours circulated on social media suggesting that the adverts were being created for Sainsbury's or Boots.
The year prior, Tesco filmed its Christmas advert in Market Place, featuring The Boot as The Gingerbread Arms, complete with fake snow and gingerbread boarding.
[From the Herts Ad of July 29, 2025]
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