On this day in 2024, a popular waffle business celebrated a successful start to life as a physical shop in St Albans, welcoming more than 1,000 customers.
Waffle Wands launched a pop-up shop in the Maltings Shopping Centre, marking a significant milestone for the business that was established in 2015 by brother and sister team Louie and Sophie.
Initially specialising in weddings, Waffle Wands had provided stalls at events for notable corporate clients, including the Football Association, Warner Brothers, and the University of Oxford.
At the time, Louie expressed his excitement about the opening weekend, stating it was "fantastic" and "everything we could have hoped for".
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He added: "I want to give a thank you to everyone who’s visited so far and we look forward to welcoming more people in."
Despite the successful launch, Louie noted that the shop was "by no means the finished article" and mentioned that they were given a bit of a hurry up during the build.
He hinted at exciting new products coming soon, including Stroopwafels that would be made in-house and pressed fresh on the day.
Waffle Wands is known for its freshly baked warm waffles with a variety of toppings, as well as pancakes, crumbles, and S'mores.
The business also planned to continue providing stalls at festivals and events.
[From the Herts Ad of July 17, 2024]
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