The Maltings Shopping Centre is turning people back to high street this Black Friday with its “Skip the Click” campaign.
Instead of joining the online rush, shoppers are encouraged to celebrate the high street on Friday, November 28, enjoying real experiences, friendly faces, and one-of-a-kind finds across St Albans’ amazing array of shops, restaurants and cafés.
Independent retailers and national brands throughout The Maltings will be joining forces to offer exclusive Black Friday promotions, in-store events, tastings, giveaways, and more.
Richard Marrett, centre manager at The Maltings said: “This campaign is about our retailer community coming together to remind people what makes shopping in St Albans so special.
"It’s not just about great products, it’s about the people behind them, the conversations, and the sense of connection you only find on your high street.
"When we choose to shop local, we’re investing in each other and helping our city centre flourish.”
Businesses across The Maltings Shopping Centre are busy preparing a host of in-store events, exclusive promotions, and surprises for Black Friday weekend, with more details to be revealed soon.
One highlight already confirmed is a major Black Friday event at Vache Bleue Galleries, featuring an exclusive silent auction of artwork, memorabilia, and unique experiences in aid of Youth Talk, the mental health charity for young people in the district.
Vache Bleue Galleries are also teaming up with fellow Maltings businesses, including Hotel Chocolat and Rituals, to offer guests indulgent treats and sample products throughout the event.
Many stores are set to announce their own offers, tastings, and in-store moments as November 28 approaches.
For the latest updates, in-store offers, and event announcements, follow The Maltings Shopping Centre on social media @themaltings_stalbans.
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