St Albans’ independent businesses are set to launch a new Shop & Park scheme that gives back to shoppers when they park for a minimum of four hours in the city centre.
All customers have to do is show evidence of their parking ticket and participating businesses will offer a discount at the till.
The Shop & Park idea is launching in time for the pre-Christmas period offering both an incentive to shop in St Albans and a thank you for continued support of businesses.
Vikas Narula owner of participating business Tikka Nation, said: “This scheme is powered by local businesses. We want to give our customers a very clear message that we value them. We recognise that times are difficult financially and with the festive season fast approaching, our message is that customers are welcome in St Albans and we have much to offer. We hope this idea proves mutually beneficial to everyone.”
Every business involved will display a Shop & Park sticker or poster to indicate they offer a discount. They are to decide their own level of discount per the amount of spend and display their offer in their premises.
The common factor is that customers must evidence they are parked for a minimum of four hours. Businesses intend the discount will help towards their customer’s parking.
Four business representatives are heading-up the scheme on behalf of the independent community:
- Lee James of Shakin’ Cow, High Street
- Sean Hughes of The Boot, Market Place and Dylans, George Street
- Vikas Narula of Tikka Nation, Waxhouse Gate
- Dan Leak of Bishops Cave, Holywell Hill
The scheme starts on Tuesday, September 30, 2025, and will run to Saturday, January 31, 2026. Upon its conclusion the initiative will be reviewed and businesses can then decide to extend, alter, or not, depending on feedback from peers and customers.
St Albans City Centre BID is supporting the businesses deliver their new scheme. Vivien Cannon, BID manager said: “BID’s role here is to help our local businesses. Our support is given by promoting the scheme on their behalf, helping to get the scheme launched and its ongoing promotion. St Albans customers are incredibly fortunate to have such a proactive business community.”
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