Christmas has come early for brides this year, as St Albans bridal boutique What Alice Wore is set to open a sale pop-up in The Maltings for December.
Staff are ready to open with more than 120 discounted wedding gowns, offering both appointments and a limited number of walk-in spots.
"We love our Clarence Road boutique, but when we had the opportunity to work with our designers to offer current and recent season gowns off the peg and just didn't have the room, we couldn't say no to this opportunity to expand.
"Understandably, lots of couples are looking to keep a lid on the big day budget and we want to meet that need, while delivering the ultimate wedding gown wow when our bride walks in."
Bookings can be made by calling 01727 613069.
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