Lap of luxury: St Albans ‘dog sofa’ company on tonight’s edition of The Apprentice

Heritage chic - dog beds fit for an English manor

Heritage chic - dog beds fit for an English manor - Credit: Archant

Everyone loves to inject a touch of luxury into their home. But normally its for the human residents. Not at Scott’s of London, the St Albans based supplier of bespoke pet sofas - “offering our best friends a warm, secure and hugely comfortable place to relax & sleep.” And who better to champion pampered pooches than Lord Sugar himself?

The Apprentice 2015's Natalie Dean, David Stevenson, Mergim Butaja, Richard Woods, Vana Koutsomitis,

The Apprentice 2015's Natalie Dean, David Stevenson, Mergim Butaja, Richard Woods, Vana Koutsomitis, Ruth Whiteley, Scott Saunders, Charleine Wain, Jenny Garbis, Brett Butler-Smythe, Elle Stevenson, Sam Curry, April Jackson, Joseph Valente, Selina Waterman-Smith, Aisha Kasim, Gary Poulton, Dan Callaghan and Lord Sugar [Picture: BBC/Boundless/Jim Marks] - Credit: BBC/Boundless/Jim Marks

So far, the new season of The Apprentice has seen the hopeful candidates market shampoo, shovel manure and dash around Calais looking for antique mirrors. But in tonight’s episode it’s all about man’s best friend.

Episode four sees the teams descend on the London Pet Show. Their challenge will see them utilise their best sales techniques to sell both high & low ticket items to the show’s visitors.

And at the high-end of the spectrum are the dog sofas made by Scott’s.

The company’s inspiration came from the habitual traits of their own pet pooches. Something most dog owners can relate to is their animals’ preference to snuggling up on a sofa, rather than their own beds. So the owners of Scott’s decided to buy them their dogs their very own sofa.

Contemporary comfort - beds to suit any room

Contemporary comfort - beds to suit any room - Credit: Archant


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But after weeks of fruitless hunting for the right product they decided they had a business model instead - and so began making them themselves.

It’s a wonder they haven’t been on The Apprentice themselves!

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Using traditional designs inspired by the National Trust & English Heritage as a basis, as well as more contemporary fabrics reflecting the designs of today’s modern British homes, the ranges are beautifully handcrafted and built to last using the same high quality materials & techniques used to make bespoke furniture for clients around the world.

Designs come in a range of saliva-friendly fabrics and can be made to specifically match the decor in the rest of your home. There are even options for cats too, and accessories to compliment them.

Check them out tonight by tuning into the show and watching as the candidates trip over wayward dog leads to try and win the challenge and avoid the wrath of Lord Sugar.

The Apprentice airs tonight on BBC ONE at 9PM.

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