Comment: Why we’re all about the Instagram interiors – even if they’re not as perfect as they look

PUBLISHED: 13:50 29 August 2018 | UPDATED: 14:14 29 August 2018

Sharing pictures of your home can be profitable. Picture: Getty

Sharing pictures of your home can be profitable. Picture: Getty

This content is subject to copyright.

Oh, to be a social media influencer - simply share a few snaps and – ker-ching! – more free things than you know what to do with. Well, who wouldn’t want a piece of that action?

This is the dream currently being lived out (on Instagram) by countless design-savvy individuals, who’ve found that offering a virtual window to their lovely homes can be quite lucrative.

Richard Burton focused on three Herts-based influencers in this week’s feature and it’ll be an eye-opener to anyone who still thinks interiors magazines are our only source of home design inspiration.

Having checked out their accounts I can confirm that: 1. stair runners are all the rage; 2. no roll top bath is complete without a pompom bathmat; 3. a photogenic dog is as important as a carefully positioned Fortnum & Mason hamper or trunk.

I’m sure being an influencer is harder than it looks, mind – if you’re going to convince the masses you’re a style leader you’re going to need some actual style first – a quick glance around my own place confirms that piles of discarded clothes on The Chair and a sideboard stacked with kid clutter does not an Insta-influencer make.

Influencers are good at arranging stuff. Before me right now I see an iron, a box of Minecraft Lego and a hairbrush jostling for space atop a chest of drawers. That’s not inspirational, is it? That’s just mess. It’s not what followers want.

One influencer made the press last week with a series of before and after shots of her lovely Leeds home, taken in its natural state and after its rooms had been curated to the max to fit her feed. The post by Katie Wild, aka @comedowntothewoods (who has a roll top bath, a staircase runner and a photogenic dog) has gone viral and doubtless added to her 70k-plus following in the process.

Check out these ladies’ feeds and see what you think. Me, I feel inspired, inadequate and in need of a whole house overhaul.

More news stories

The public are being asked for their views on proposed changes to how council tax support is run in St Albans.

Yesterday, 18:00

A crowdfunding event at St Albans Museum + Gallery raised more than £10,000 for charity.

Yesterday, 16:10

Herts county council has announced new gritting routes after last year broke the record for the number of call-outs.

Yesterday, 15:29

Hardened criminals have made off with a tin of hardboiled sweets from a car in Wheathampstead.

HERTS AD PROPERTY E-EDITION

Image
Read the Herts Ad Property e-edition E-edition

NEWSLETTER SIGN-UP

Get the latest St Albans and Harpenden property news and features straight to your inbox with our regular newsletter

I am also happy to receive other emails...
Fields marked with a * are mandatory
Email Marketing by e-shot

MOST READ

search


e.g. Oxford or NW3
Powered by Zoopla